Let’s start with a quick definition of SEO. Search Engine Optimization (SEO) is the „art and science of driving targeted website traffic to your site from search engines“ 1.
We’re not talking about a new trend. In fact, SEO almost as old as the internet itself. For more than 20 years, webmasters all around the world have been trying to get to the top of search engines like Google, Bing, Yahoo & Co. The calculation is simple: Anyone who gets listed by search engines will also get attention, views, sales, and revenue.