If you have a sense of urgency, you’re focused like a laser, cutting through the bullshit of your life.

You are deeply aware that life happens in the present moment.

And you know that your dreams can and will not be delayed.

Yes, a sense of urgency is magic.

It is, however, also a fact that human beings struggle to find motivation. Instead of feeling empowered to act, we rather cope with our day-to-day life, neglecting our true potential. We are putting our future aside, not even daring to dream.

Occasionally, we have these motivational spikes. In moments like these, we intuitively understand our true potential. It may be just a tiny spark, but we feel who we could be.

Most of the time, however, we don’t find this power within. Rather, we find motivation by watching motivational YouTube videos or by listening to our favorite motivational speakers. But deep down, we know it’s fake. We know that this kind of motivation is just a fleeting moment, waiting to pass.

Now, don’t you wonder why life has become so hard? Why most people have no sense of purpose in their lives?

To break this down, we’ll analyze human motivation by tapping into topics like human evolution, sociology, and psychology. Taken together, all of these perspectives will serve as a starting point for your own personal transformation.

We’re living in an era of massive acceleration.

Governments get dismissed within days, self-made billionaires are made within a few years, and companies grow and collapse rapidly. Heck, even time seems to run quicker every single day.

With all these constant changes, it’s hard to slow down, take a deep breath, and assess the practical consequences for our daily lives.

Sure, most of us are aware that things are changing – even more so in the near future. We know that AI will replace jobs, that people will work from home, and that cars will drive autonomously.

However, that’s just the tip of the iceberg. These are just the macro trends.

Tyler Durden, the main character of the movie Fight Club, makes the following remark about modern society:

„We buy things we don’t need, to impress people we don’t like“

That statement sums up the term human rat race astonishingly well. But let’s be more specific: How does the human rat race work? And what’s its hidden purpose?

In the eye of the storm, human beings have an unfortunate weakness. We overcomplicate things.

And indeed, if you browse the internet for advice, you will find detailed action-plans and complex tactics on how to respond to adversity. But do you have energy for all of this?

Probably not. Things should be kept simple, especially in hard times.

That’s why we should take a step back, breathe deeply, and remember this: